In this episode of Hustle Culture Dropout, host Chasity Campbell interviews Allison Carter of Allison Carter Celebrates, a personal branding and visibility coach and co-owner of Ultimate Product Party. Allison shares her journey from being a second-grade teacher to running a successful product-based business and annual conference to personal branding and visibility coaching. Highlighting the importance of pivoting, authenticity, and building a business around one’s personal strengths, Allison’s story offers insights into the challenges and rewards of entrepreneurship and how to live your life by your own rules. The episode touches on the importance of being true to oneself in both personal and professional life, and how embracing change can lead to unexpected and fulfilling opportunities.
Intro to Allison:
Allison Carter is a Seattle mom of two and believes that if you’re going to build your life by your own rules…you better make damn sure they’re good rules! As the founder and CEO of Allison Carter Celebrates, she helps female owned businesses scale and gain massive visibility and credibility through simple PR strategies while skyrocketing their sales with her creative diversifying strategies. Allison is an idea generating machine and lives for creating actionable steps for her community to build the businesses they want to build. Your biz, your rules. Allison offers coaching programs, crazy fun retreats, and is the host of Ultimate Product Party, an epic large scale 2 day creative conference centered around product based businesses connecting and learning to grow and scale their businesses. Allison and her business have been featured in Oprah Magazine, Forbes, Better Homes and Gardens, Martha Stewart, Buzzfeed, Real Simple, and more! She’s Bravo obsessed and never turns down a girls night with scratch margs.
Unexpected Beginnings- From Teaching to Party Planning:
We start the episode by chatting about Allison’s journey to get to where she is now. Allison’s journey into entrepreneurship began unexpectedly when she offered to plan a friend’s child’s birthday party. What started as a hobby evolved into a thriving business as she created detailed party plans and sold them to others. Despite initial doubts, Allison found that this was the right path for her and led her to other awesome opportunities as well.
Balancing Parenthood and Career:
As a mother of two, Allison faced the challenge of balancing parenthood with her burgeoning career. Transitioning from teaching to entrepreneurship allowed her to prioritize her family while pursuing her passions. Despite initial uncertainties, Allison found fulfillment in her new role and embraced the opportunities it offered.
Embracing Change and Self-Discovery
Reflecting on her journey, Allison acknowledges the challenges she faced, including overcoming childhood perceptions of entrepreneurship and navigating personal insecurities. However, she ultimately embraced change and self-discovery, finding empowerment in building her business and supporting others on their entrepreneurial journeys.
Crafting Personal Pathways:
Allison shares insights on building a business rooted in individuality, highlighting the significance of aligning with personal values and beliefs rather than conforming to conventional norms. And I explore the value of embracing authenticity in interactions, both online and offline, and how genuine expression can foster deeper connections with an audience.
Striking a Balance with Chasity:
We discuss the importance of balancing personal fulfillment with strategic business decisions, advocating for alignment with personal values while focusing on long-term sustainability.
Reluctant Venture into Product-Based Business;
Allison recounts her journey into creating a subscription box business, despite initial reluctance and a lack of personal interest in product-based ventures. Driven by customer demand, she reluctantly launched the business, which initially faced challenges and frustrations. Despite initial setbacks, Allison’s subscription box business gained traction, particularly during the holiday season.
The Courage to Pivot
We discuss the stigma surrounding change and failure in entrepreneurship and advocate for embracing vulnerability and authenticity. “…the willingness to be a little bit more vulnerable is not going to make you lose credibility…” – Allison
Embracing Change for Personal Growth
We both talk about the transformative power of embracing change and the valuable lessons learned through pivoting in business and personal life. We want you to know that there is importance in modeling authenticity and resilience, and inspiring others to navigate life’s uncertainties with courage and self-awareness.
You can learn more about Allison by catching her on socials: @allisoncartercelebrates or visiting her website Allison Carter Celebrates
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